Fairywill delivers genuinely affordable electric toothbrushes without cutting corners on features—you're getting 40,000 vibrations per minute, multiple cleaning modes, and 30-day battery life across their range, not cheap plastic that fails after three months.
Why Fairywill?
Fairywill specialises in ultrasonic sonic toothbrushes for families and budget-conscious buyers. Their focus is straightforward: rechargeable electric toothbrushes with the essentials (multiple brush modes, smart timers, included replacement heads) priced significantly lower than premium brands like Oral-B and Sonicare. They don't make cosmetic products or specialise in niche categories—they do electric toothbrushes well and keep costs down by selling direct and including multiple accessories (travel cases, extra heads) as standard rather than upselling them separately.
Top Picks
Whitening Sonic Electric Toothbrush with 8 Brush Heads & Travel Case — £19.00
Best for: Budget buyers wanting a complete starter kit. This is the entry point—eight replacement heads and a travel case included mean you're not buying accessories separately for months. At £19, it's genuinely hard to beat for value, though it lacks the smart timer and advanced modes of pricier models.
Fairywill Ultrasonic Electric Toothbrush with 5 Modes — £32.99
Best for: Families needing one reliable toothbrush for mixed use. Five cleaning modes (daily clean, sensitive, whitening, massage, and kids mode) cover most preferences. The 2-minute smart timer, 4-hour charge lasting 30 days, and five included brush heads make this the sweet spot between price and functionality—no surprises, just solid performance.
Fairywill Dual Ultrasonic Electric Toothbrush (Black & Pink Pair) — £59.99
Best for: Couples or households wanting identical toothbrushes without buying separately. You get two toothbrushes, 10 replacement heads total, 40,000 vibrations per minute, 5 cleaning modes, and a 2-hour fast charge per unit. This is where you notice the power difference—40,000 VPM feels noticeably stronger than basic models, making it worth the premium if you want more thorough cleaning.
Quick Comparison
| Model | Price | Best For | Standout Feature | |-------|-------|----------|------------------| | Whitening Sonic | £19.00 | Budget/starter | 8 heads + travel case included | | Ultrasonic 5-Mode | £32.99 | Families | 5 cleaning modes + smart timer | | Dual Ultrasonic | £59.99 | Couples/power users | 40,000 VPM + 2-hour fast charge |
What to Look For
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Vibration speed (VPM): Fairywill ranges from standard sonic speeds up to 40,000 vibrations per minute on their Dual model. Higher VPM = more thorough plaque removal, but even basic models exceed the 20,000 VPM minimum dentists recommend.
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Cleaning modes: The 5-mode models (daily, sensitive, whitening, massage, kids) suit mixed households better than single-mode entry points. If you have sensitive teeth, the sensitive mode is worth paying extra for.
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Battery life: All Fairywill toothbrushes deliver 30 days on a single charge—competitive with premium brands. The 2-hour fast charge on the Dual model is useful if you travel frequently; the 4-hour charge on the single-toothbrush model is still practical for most users.
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Included accessories: Fairywill bundles replacement heads (5–10 per purchase) and travel cases as standard. This saves £15–25 on accessories versus buying separately, making the headline price genuinely the total outlay.
The Bottom Line
The Fairywill Ultrasonic Electric Toothbrush at £32.99 is the best value for most buyers—five cleaning modes, smart timer, 30-day battery, and five replacement heads with no hidden costs. If you want maximum power and have a partner, the Dual Ultrasonic at £59.99 (per pair) delivers 40,000 VPM and 10 total heads. Fairywill won't rival premium brands on design or app connectivity, but for everyday cleaning at a third of the price, they're genuinely worth buying.
Frequently Asked Questions
Is Fairywill good value for money?
Yes—Fairywill toothbrushes cost £19–£60 with multiple replacement heads and accessories included, whereas comparable Oral-B and Sonicare models start at £40–80 before you buy extra heads. You're paying less and getting more accessories as standard, though you sacrifice brand prestige and smart app features.
How long do Fairywill toothbrushes last?
Fairywill toothbrushes typically last 2–3 years of daily use, which is reasonable for the price. The battery degrades gradually—most users see 50–70% of the original 30-day battery life after 18 months. Replacement brush heads cost £8–12 for a pack of four, making ongoing costs low.
Can I use Fairywill toothbrushes for sensitive teeth?
Yes—models with 5 modes include a dedicated sensitive mode that reduces vibration intensity. Start with this mode if your teeth are prone to sensitivity; many users find it eliminates discomfort after a few weeks of daily use. If sensitivity persists, consult a dentist—electric toothbrushes alone won't fix underlying issues like gum recession.
What's the difference between the standard and Dual ultrasonic models?
The Dual model (£59.99 for two) offers 40,000 VPM versus standard sonic speeds, a 2-hour fast charge versus 4-hour standard charge, and 10 replacement heads versus five. It's designed for couples or households that want matching toothbrushes without paying separately—at £30 per toothbrush, it's cheaper than buying two standard models individually.
